AT&T Media

Lots of media companies are looking for the ways to reduce time to broadcast, enhance news coverage spectrum, and increase revenues by acquiring and distributing content directly from the scene of events with a mobile device.

Big Media Companies’ Challenge All the media companies are challenged to provide relevant content and the best up-to-date news coverage faster than others. News directors must commit to researching and developing news stories early in the day, and strive with last-minute rotation and redeployment of reporters for breaking news events. Reporters and camera crews in the field increasingly require new type of tools making them able to remotely investigate stories, partner up with news teams and topical experts, acquire fresh and relevant content, and get ready for quick broadcasts. The hallmark of success is to broadcast first.

Cutting-Edge Solutions by AT&T Media AT&T media understands the operational and, which is more importantly, strategic business challenges of media and broadcasting companies. AT&T also provides flexible, real-time solutions to address media companies' practical challenges, sharing its huge wireless broadband data network and expertise in mobile productivity tools.

News directors are able to redeploy individual reporters and content acquisition assets to cover breaking news with AT&T media wireless data solutions. Reporters can collaborate with news teams, acquire the latest content, research stories wirelessly and submit them instantly from the field. A reporter can also use their handheld device to shoot news footage while the camera operator is busy setting up the satellite truck and video equipment, if there is a case of emergency. Positive image strengthening the customer relationship can also be created of the rational use of up-to-the-minute wireless access to customer information, advertising inventory, and station ratings and demographics.

Examples of Benefits for News Directors

Enhance news coverage with the help of wireless technology

Reduce operating costs and improve timing

Acquire and broadcast content earlier than the competitors

Improve communication between broadcasting team members

Benefits for Reporters In The Field

Improve partner work with the news team and sources using email and instant messaging

Shoot footage exactly from the scene

Acquire information straight from the scene through wireless Internet search queries and access to contact lists and internal databases

Locate and conduct interviews of corresponding field experts and newsmakers distantly

Sales Consultants Benefits

Improved efficiency

Reduced administrative tasks load

Increased time periods for client engagement

Driven growing revenues

AT&T Media Makes Wireless Technology Work For The Customers

AT&T Media put all the things together to make wireless solutions work for the needs of their customers. AT&T Media teams with hardware and software manufacturers as well as leading systems integrators, of the help for its customers deploy the most proficient, cost-effective wireless solutions.